
For the new single “A Game of Wait and See,” Seattle’s Jupe Jupe give us a video where it looks like the band has infiltrated an office building after hours to film in the backrooms (reference intended) where the industrial infrastructure of the building is maintained out of sight. At the beginning of the video the four members of the band check their phones before getting to it. Which is fitting for the subject matter of the song which seems to be a commentary on the attention economy seemingly mandatory for anyone trying to make more of their art or even of their own lives than simply sharing it with their immediate circle of friends. But for bands in the current era it’s not like anyone is trying to promote what you do unless you’ve already made it big outside of simply playing small venues or house shows. Which is fine enough in reality but there is a pressure to be on the grind to get attention for your efforts and how that can warp how you present yourself and think about what you’re doing in a way that prioritizes platforms and methods regardless of whether it actually resonates with people beyond a surface level.
The song itself is a moody and introspective with pulsing synth rhythms, spidery guitar, expressive saxophone and vocals that provide the emotional hook that questions the dynamic many of us in the modern world find ourselves drawn into as a matter of engaging with each other when we’re not connected by proximity. It addresses the whole issue of waiting to see if anyone has in fact engaged with your “content” and yearning for that low level affirmation and wondering if you’ve been buried by the algorithm or deemed not worthy of the moment it takes to acknowledge what you’re putting out there. And yet the song reminiscent of the more New Wave end of Giorgio Moroder and the pop side of The Sound feels like the hold of social media as pervasive as it is can also be elusive and unsatisfying and possibly something that loses its grip on one’s psyche. One can hope. Watch the video for “A Game of Wait and See” on YouTube and follow Jupe Jupe at the links provided.

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