applied communications Deftly Weaves Sly Cultural References Into Surreal Indie Pop Single “cowboy bebop & eric’s trip” to Cathartic Effect

applied communications, photo courtesy the artist

Prepare for some colorful and inspired weirdness before watching the video for applied communications’ single “cowboy bebop & eric’s trip.” It looks like something that was imagined in a part of the 80s before the artist was born but with image references that could only come from the 90s to now with the proper video tools to produce something that intentionally looks retro in a way that hasn’t been done a million times since the late 2000s. The music too is like something that absorbed Why? and late 2000s indie pop including post-punk weirdos The Mathematicians through the lens of late 90s Modest Mouse. But none of those comparisons does justice to the appeal of the song that seems to reference going to ambient shows which is not something many other artists seem to do and for anyone that does go to those kinds of performances, much less plays them, this feels like a real nod to that rarified reality. He also mentions “geologist’s bag” – a reference to the member of Animal Collective who does sound manipulation and provides many of the samples for the band? Nevermind the title name checking a beloved animated series and both an obscure, underground alternative rock band (whose membership included later indie rock darling Julie Doiron) and the Sonic Youth song after which it was named. Even if not, the potential triple entendre fits the vibe of the song which feels like someone coming out of a place of psychological and emotional stasis and climbing the ladder through familiar cultural reference points to a place of being ready to embrace new experiences which doesn’t happen nearly often enough in music much less with something so individual in sound and visual presentation as this. Watch the video for “cowboy bebop * eric’s trip” on YouTube and follow applied communications at the links below.