"Time Is Now" (Urbanistic'sDream song) – Queen City Sounds and Art

Urbanistic’sDream, photo courtesy the artist

Alina Skiffska wrote “Time Is Now” for her Urbanistic’sDream project in Kyiv during the air alerts and blackouts in 2022. But the synthpop song is reminiscent of something that might have come out of the 1980s with the processed guitar sound and fusion of R&B and what was then called New Wave. And because of that it has a spirit and sound of unvarnished hopefulness and scrappy attitude. The words are forward looking, “Time is now/to be daring/Time is now, Time is now/forget your failing/The future is here in these neon lights.” Its bright melodies and upbeat rhythms infused with a steadfast energy is fitting for a song in which the songwriter has adopted an attitude of not being held back by the past or being discouraged by setbacks or defeats because one has to be in it for the long haul when you’re striving for not just your freedom but your very lives. Even without the context of the artist being from Ukraine and based out of Kyiv “Time Is Now” has the quality of a classic modern electronic pop song that encourages one to live your best life and push through your challenges even in times when you’re not feeling it because you’re living for a time when things won’t be so tough and and you can enjoy yourself even when they are because often enough now is all we are guaranteed. Listen to “Time Is Now” on Spotify and follow Urbanistic’sDream at the links provided.