Pynch Elucidates the Gutting Sadness of Certain Kinds of Modern Love on Gorgeously Melancholic Dream Pop Single “How You Love Someone”

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“How You Love Someone” finds Pynch exploring melancholic feelings from a slightly different angle than usual. The slow glitter jangle of the guitar melody with the vocals sounding every slightly weary and plaintive serves well a song about a relationship that felt like something truly significant but which ultimately didn’t and couldn’t work out the way either person wanted. It perfectly articulates not just notions of modern love as ultimately temporary experiences but how people can often be so in their own head about what they think they want in a relationship and the feelings they associate with that fantasy that when a real human being fails to live up to that the instant urge to move on sets in rather than taking the time to develop real connection and cultivating that and not needing someone else to be a kind of weird vehicle for personal wish fulfillment they can never be. The synth work provides a lively pulse and vivid tones while the guitars are delicate and fleeting in their almost impressionistic character. Altogether it sounds like the feeling of ennui and disappointment and indeed a deep down sadness that things that seem to have had promise really didn’t not because they couldn’t between two people but because the will to really try wasn’t a shared sentiment in enough time to salvage what might have been. Watch the also rather romantically doleful music video set in city nightscapes on YouTube and follow Pynch at the links below. The group’s new album Beautiful Noise dropped October 3, 2025 on Chillburn Recordings on vinyl, digital download and streaming.

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Pynch Speaks Eloquently to the Anxiety of an Era of Endless Choices on Genre Eclectic Single “Post-Punk/New-Wave”

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London-based post-punk band Pynch will release its new album Beautiful Noise October 3, 2025 on vinyl, digital download and streaming. Its lead singles promise something more sonically rich and diverse than one might expect with any genre tagging and the cheekily titled yet endearingly rendered song “Post-Punk/New-Wave” speaks to that. In the current era it seems like every musical idea has been tried and every combination and trying to get a hook into a potential listener while remaining true to an idiosyncratic, and thus truly valuable, artistic vision and sensibility can be challenging. There is simply so much out there to cater to tastes but when those tastes are not necessarily cultivated either one can get caught up in trying to appeal to too much. But instead of trying too much the song has a simple melody and rhythm with lyrics that are just dead honest about the way all the possible options and the multitude of distractions and demands on your life and time can pull you apart into a state of perpetual existential crisis without committing to anything because doing so might mean you’ll miss out, be out of date and seem quaint by being about anything. The opening lyric spells this dilemma out nicely: “It’s post-punk, it’s new wave with a little bit of shoegaze, I want it all.” And don’t we all want to have options? And yet infinite options is exhausting and corrosive to a sense of self. Ironically, perhaps, the song does have an identity as an eclectic, jangly song with undeniable hooks that is all it aims to be while evoking modern angst in an era of social media and endless access to often meaningless choices. Watch the video for “Post-Punk/New-Wave” on YouTube and follow Pynch at the links provided.

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Pynch Pulls the Mask of the Myth of Meritocracy Off With Elegant Sarcasm on Art Pop Single “London”

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That “London” by Pynch sounds so low key celebratory yet has lyrics that are so poetically acerbic makes the song hit deeper. Its rich low end of which its playful melodies and measured rhythms bounce and pulse is enveloping and inviting and in moments one is reminded of the vibe of Pulp’s “Common People” and how that song in its time commented so sagely on class and culture. “We waste our money all on drugs and coffee/We must be so lazy, why don’t we start saving?/Every penny counts if we wanna buy a house/Twenty years from now, the banks will bail us out.” Those words and how the face value meaning of them minus the sarcasm cut through all the excuses, nonsense and corrosive mythology of late capitalism more clearly than some overlong manifesto thick on theory divorced from anyone’s lived experience. “Have you ever dreamed of owning your own home? That’s just a bourgeois fantasy, better leave that shit alone/Welcome to the real world, you’re not the only one that’s scared/Spo try and find some peace of mind if you can.” That kind of gaslighting every working class or even middle class person has heard their whole lives. Pynch seem keenly aware of how now even the middle class is finding its own formerly comfortable economic position seems precarious but of course it’s your fault when the system itself isn’t work and the bulk of the windfall of productivity is funneled into fewer and fewer hands. It’s a gorgeous indictment of a world out of balance and while it doesn’t offer a solution because certainly an actual solution will require great political will that hasn’t quite coalesced into an overwhelming movement just yet it’s a song of solidarity and an expression of not buying into the bullshit we’re expected to take on without question. Watch the video for “London” on YouTube and follow the UK band Pynch at the links below. The group’s new album Howling At A Concret Moon released on April 14, 2023.

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