
Oakland-based dream pop group Pillow Prince brings powerful blend of urgency, vulnerability and righteous questioning to the single “Care About.” The delicacy of its guitar work and orchestrated swells of emotion hit with real resonance with lyrics that were perhaps inspired in part by the horrific Club Q shooting in Colorado Springs on November 19-20, 2022 but the lyrics expand and resonate poignantly well beyond a specific incident and context. When Olivia Lee sings “When are you gonna care about/Everyone that should be here now/How many faces and names ago/And the hate spewing through their mouths” it is an appeal to conscience and humanity that when delivered with the soaring guitar and an emotionally rich vulnerability it is an example of empathy that reaches deep into you. In the beginning of the song the lines “And finding some little thing to love/Cause everything is fucked” identifies the sense of overwhelming hopelessness that can sink into you which must be overcome if things are to ever get better. The arc of the song traces that psychological path with great nuance and demonstrates how one can find hope in the worst of moments which is a capacity that the world greatly needs now. Watch the fantastic music video for “Care About” on YouTube and follow Pillow Prince at the links below. The band’s new EP pretty, baby! Out April 25, 2025 on download, vinyl and streaming via Dune Altar.

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