neek – Queen City Sounds and Art

neek_illchooseyou3_sm — neek, photo courtesy the artist

Choosing to start off “i’ll choose u” in a lo-fi, AM radio production style with the track ever so slightly washed out until nearly a minute of the song makes neek’s choice to come in with the strong bass even more impactful. This is especially so since it it no way overpowers her creative vocal production both fairly natural and more processed. We’ve heard plenty of unimaginative vocal processing in modern pop music but neek gives us a treatment on her voice that blurs and pitches the shift in a way that enhances the gently romantic quality of the song. Even when she reluctantly admits her affection for the person to whom the song might be directed, because she’s had to be so guarded in life, it comes across as tender and sincere. The rhythm is like a hybrid of breakbeat and footwork and suits the overall flavor of the song. Listen to “i’ll choose u” on Soundcloud and follow neek there as well (linked below).