Plus assembled a team of collaborators in Nige Hood and Monogem to create the dusky, urgent and moody track “The End (El Final).” The arc of pulsing synth melodies and luminous drones alongside beats that feel like the percussion equivalent of call and response frame a story of someone who struggles with the temptations of not just everyday life to put you off your hussle but also the trappings of success that can be seductive with people flattering you and pretending to be your friend all while looking for their own opportunity in crawling to the top of whatever industry you can name because there is that unnecessary competitive streak and aspect of to most important endeavors whether it needs to exist or not. The song is about maintaining a healthy sense of self and not overfeed the ego and stick to strong foundational principles. It is about the hustle of being an entrepreneur and/or an artist and the precariousness of balancing integrity and authenticity with success and maybe let a little of the latter go if it means you can be true to what you know is best. Musically the track is somewhere between commercial mainstream hip-hop in production but more experimental in the soundscaping bordering on darkwave for an effect that it sounds like something you’d hear in an epic Michael Mann crime drama even though it isn’t itself about a life in crime. Truly a song for night driving. Listen to “The End (El Final)” on Spotify and follow Plus at the links provided.
Queen City Sounds and Art 
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