Reykjavik Kids’ “Hyper Etrian (Gleaming Universe)” is a Buoyant and Immersive Synth Pop Song About Unplugging From the Attention Economy

Reykjavik Kids, photo courtesy the artists

Reykjavik Kids offer their usual richly rendered synth melodies on “Hyper Etrian (Gleaming Universe).” With a mix by James Aparicio, the song seems to make a commentary on the mediated nature of how we often interact with the larger world these days and how there is an impulse to break with that and the pressures of presenting an image to be judged and consumed. Maybe it’s not a commentary on how always performing or the social inducement to do so is ultimately unsustainable and corrosive to the human psyche and to our relationships with each other. Whatever the origins of the song’s lyrics the layers of saturated synth tone and a retro synth pop aesthetic and modern, vivid production with strong low end is immersive and carries you along with in its buoyant energy and vibrant tones from beginning to end. Fans of MGMT and M83 will appreciate the sonic and emotional places the song goes. Listen to “Hyper Etrian (Gleaming Universe)” on Spotify and follow Reykjavik Kids from Newcastle upon Tyne, UK, and not in fact Iceland, at the links below.

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Reykjavik Kids on Bandcamp