Fake Love (BERG album) – Queen City Sounds and Art

Berg1_sm — BERG, photo courtesy the artist

“What If” by Swedish songwriter BERG (Alexandra Berglöf) sets a wistful, nostalgic mood with ethereal harmonic layers that seem to drift with and over each other to serve to highlight vocals that seem to wander through a hazy dreamscape. Produced by The Horrors lead singer Faris Badwan, “What If” sounds like an attempt to escape into the reverie of times past but instead serves as a reminder that doing so can be poison to the psyche however sweet and soothing the feeling at first. The seduction of an imagined better past or future while ignoring the present is a common maladie of the current era with the world more than seemingly rushing into destructive disarray. “What If” tells us in its subtle ways that the present is good enough and that the work to address our bad habits individually and collectively, with compassion and conviction, will feel better in the long run. The song is part of BERG’s new collection of songs called “Fake Love” and you can listen to the single below and follow the artist’s work at the links at the bottom.