
The Velveteers are a rock trio from Boulder, Colorado that has blossomed from humble origins playing house shows and DIY venues in the mid-2010s after forming in 2014 to touring internationally with the likes of Great Van Fleet and Black Keys. Dan Auerbach of the latter took a liking to the band and produced and released the 2021 debut full-length Nightmare Daydream on his Easy Eye Sound imprint. That record demonstrated that the group had moved beyond some of its more blues rock/garage rock early days into something with more musical depth and with something to say regarding the vagaries of society, identity, self-image and sexism. A little over three years later The Velveteers are releasing their second album A Million Knives which reveals the band’s further explorations into integrating an electronic music aesthetic and songwriting into its core sound of vulnerable pop songs charged with raw emotional power. The themes of the record involve the complexities of navigating relationships and one’s aspirations. Underlying it all are elements of heartbreak of all varieties—the interpersonal, the kind when one’s expectations and dreams find reality lacking from the world and from oneself and the sort stemming from disappointment. But as the album makes it obvious, finding the will and energy to pull yourself back from that brink. Following an album release show on February 14, 2025, expect to find The Velveteers undertaking a tour throughout the American West, Texas and states connected to Colorado.
Listen to our interview with Demi Demitro of The Velveteers on Bandcamp and follow the band at the links below. Catch The Velveteers live for the album release show at the Hi-Dive on Friday, February 14, 2025 with Cherry Spit and Diva Cup. Doors 7pm, show 8pm.

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