The insistent rhythm of Close to Monday’s “Different” establishes a hypnotic pattern reinforced by the colorful visuals of the music video. Like something you’d expect to hear in a dance club that caters to electronic dance music. Except Close to Monday’s melodies and moods have as much in common with experimental synth pop and rock band Ladytron and the inspired moodiness of their music as they do with Underworld’s percussive tones. The song is an encouragement to embrace one’s uniqueness untainted by and separate from the inducement to conform to the limited modes and channels of expression and communication available through social media and its unspoken system of dubious psychological rewards that rope you into a feedback loop of fitting in to the boundaries of the product of a technology company. The song pulses with a bright energy and is imbued with a heady momentum that feels like the pace of an escape velocity from one’s cycle of participation in digital existence. Watch the video for “Different” on YouTube and follow Close to Monday at the links below.
Queen City Sounds and Art 
You must be logged in to post a comment.