Gurriers’ Raging and Intense Send-Up of Online Culture “Approachable” is the Noisy Post-Punk You’ve Been Looking For

Gurriers, photo by Evan Cahill

Gurriers hit us with a flood of imagery and moods in the video for its song “Approachable.” It’s a heated and heady send-up of a culture and its commentators who, as they say, live online in that kind of personal echo chamber of hyper reality in which rage culture brews in a cauldron of dissociative psychosis. The video is a mashup of news imagery cut with abrupt savagery and inspired editing and animation. It perfectly complements a song where guitar howls in whirling noise and the driving rhythms buoy the distorted vocals in a dancecable fury that fans of Viagra Boys and IDLES will find immediately resonant. Though the song sounds like someone on the verge of a psychotic break it also seems imbued with a wry sense of humor that gives it a self-aware edge. One only imagines what this kind of seething energy might be like to witness live. Watch the video for “Approachable” on YouTube and connect with the Irish post-punk band Gurriers at the links provided.

Gurriers on Instagram