BAGGY GRL’s Heady Industrial Dance Single “Love is on the Screen” Comments on the Disconnected Nature of Virtual Associations

BAGGY GRL, photo courtesy the artist

The distorted low end pulses and modulated beats that run through BAGGY GRL’s “Love is on the Screen” create a sense of headlong urgency. And one that is reflected in the music video with its flashes, jump cuts and lo-fi production like a found footage horror intermixed with scenes of the producer frolicking in a bathtub, on a balcony, on a psychedically colorful couch, in darkened rooms and in the depths of an interdimensional cosmos. The horror featuring BAGGY GRL as well like a miscreant loose in a hardware superstore. The pace of the song accelerates with a thrilling sense that you’re not quite where the song is going to go with its electronic industrial dance sounds that fans of Machine Girl and Boy Harsher will appreciate. There is a confrontational spark to BAGGY GRL’s performance that gives the song an edge to the playful spirit on screen as the artist offers perspectives on the nature of virtual relationships when the illusions of performative identity dissolve. Watch the video for “Love is on the Screen” on YouTube and follow BAGGY GRL at the links below. Her new album BADMOUTH dropped January 22, 2025.

BAGGY GRL on Instagram

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Author: simianthinker

Editor, primary content provider for this blog. Former contributor to Westword and The Onion.