The Binary Marketing Show Take Us on a Trip Into the Neglected Realms of the Imagination on Psychedelic IDM Track “Estu Vi”

The Binary Marketing Show, photo courtesy the artists

When “Estu Vi” by The Binary Marketing Show opens with a sound of a cycling drone, a pulsing rhythm and percussive tone echoing you’re not expecting the song to develop into something with a subversion of pop song structure when the distorted vocals kick in. It almost sounds like an homage to “Wild in Blue” by Suicide or Drifters period Dirty Beaches. But the vocals have a quality like something put through reverse reverb with the full resonance cut off. The sound is reminiscent of something The Knife might have done. The drifting chime of a keyboard melody mid-song has a physicality like a steel drum processed beyond immediate recognition. Horns come into the mix and metallic rattling. The vocals take on a ritualistic aspect in the last quarter of the song and anyone lucky enough to have caught High Places in its tropical pop phase will have an appreciation for how The Binary Marketing Show has turned an organic aesthetic into something otherworldly. That the song ends abruptly simply adds to a sense that you’re visiting a hidden part of the world or a neglected part of the mind that can seem alien as the title of the song means “Be You.” Listen to “Estu Vi” on Spotify and follow The Binary Marketing Show at the links provided. The duo’s new album Dancing With Shadows emerged on September 22, 2023.