Ark White and Lisa Ojda Collaborate on the Psychedelic and Haunted Music Video for Freak Folk Art Pop Single “Crave”

Ark White, photo courtesy the artist

The cinemaography by Lisa Ojda for Ark White’s “Crave” music video is something right out of an A24 psychedelic horror movie. And the song itself is like a freak folk, art rock inflected pop song that sounds like something written in that frame of consciousness between sleep and being awake, the hypnogogic state. The guitar line goes off track and trails off now and then while maintaining an informal rhythm, the vocals have a touch of effects on them to give them a slight, short echo and synths sweep and swell in the background for most of the song except to mark transitions of mood and theme as the narrator of the song tries to make sense of a relationship that has turned from nurturing and loving with a deep connection to something that has dissolved leaving at least one of the people involved feeling adrift in the heart. Musically the song is reminiscent of Current 93 and Crushed Velvet Apocalypse period The Legendary Pink Dots in its mysteriousness, vulnerability and mystical/existential pondering. Watch the video for “Crave” on YouTube and follow Ark White on Spotify.

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Author: simianthinker

Editor, primary content provider for this blog. Former contributor to Westword and The Onion.