At the start of $YNDRM’s “Shadow Life” we’re drawn in by a mysterious, darkly lush tone and the sound of ethereal xylophone to a story about the mediated nature of a large portion of public life. In a melancholic, reflective emotional quality, $YNDRM sings about the dynamic of how the way we are encouraged by social media and public interactions of all kinds to present a manufactured and finely manicured persona and for what? Fake social capital that gets us nothing of substance? Are out lives destined to be fodder for an algorithm that will never see to our substantive needs as living creatures who crave nourishing lives and experiences and not to be a consumer of the surface level data used to market to us the facade of our desires as massaged by the agenda of the most massive of corporate entities? $YNDRM bemoans this state of counterfeit identities “in a world where nothing seems to matter and points out how that is unsustainable and that this reality is showing signs of fragmenting as is much of culture and the political and economic system despite the seeming all powerful nature of it all. The song is reminiscent of the artier rock end of Peter Gabriel, a more pop Legendary Pink Dots and early solo rock Brian Eno. Listen to “Shadow Life” on Soundcloud and follow $YNDRM at the links provided.
Queen City Sounds and Art 
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